Customer Lifetime Value (LTV) is a practical tool that empowers small business owners to make smarter marketing decisions. Here's how to calculate yours.
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The Google Business Profile (GBP) Q&A feature is one of the most overlooked tools in local SEO. When used well, Q&A builds trust, removes friction, and drives more enquiries fast. In this guide we hare exactly how to leverage Q&A, including 30+ ready-to-use question ideas you can seed on your local business’s profile, plus best practices to keep everything compliant and effective.
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If you're comparing local SEO partners, the options can feel overwhelming. This guide explains what a good local SEO agency does, how to assess proposals, and the questions to ask before you sign. Read on to explore how to shortlist the right agency, set clear expectations, and hold your partner accountable to enquiries, bookings, and footfall - not just rankings.
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Discover the best ways for UK business owners to ask for customer reviews. Learn why reviews matter for local SEO and social proof, the best timing and channels to request reviews, and how to get detailed, valuable feedback on Google, Trustpilot, and more. Boost your reputation and enquiries with expert advice from LocalMark.
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It can be tempting to focus on getting your business to the top of Google’s local results. But ranking locally is for vanity if those rankings don’t translate into calls, walk-ins, and/or email enquiries. Here’s why leads matter more than SEO ranking.
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Our introduction to restaurant SEO cuts through the jargon and gives you straightforward, actionable steps to make sure your restaurant is the one that local diners find first, and choose to book.
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Local SEO can bring your business up in the map pack, on Google’s local listings, and near the top of organic search results. But does that really matter?
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Here’s why investing in local SEO should be a cornerstone of your marketing strategy, and how our local SEO agency in London can help you reap every benefit.
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Explore the concept of technical SEO audits, their importance in local business marketing, how to conduct one, and the benefits of working with us.
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In the last 24 hours we’ve received several email reminders from Google about their Business Profile policies, primarily concerning reviews. If your business relies on your Google Business Profile and Google Reviews, this is worth a read.
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By using your website content to provide valuable information and showcase your unique offerings, you will enhance your restaurant’s online presence, drive more traffic to your restaurant, and help convert new customers. But what content should my restaurant website include? Here are some ideas grouped into themes to help you get started…
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In today’s digital-first world, transportation and haulage businesses face fierce competition, not just on the road, but online. With countless companies vying for attention, simply appearing in search results isn’t enough. The real measure of success is generating actual leads: calls, walk-ins, and email enquiries that convert into business. In this post we explore search marketing for Transportation & Haulage Companies.
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Discover how your business can thrive in 2025 by leveraging local marketing strategies. Boost local SEO, engage with community events, and form local partnerships to attract and retain customers. Unlock the potential of local marketing for your business today.
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Having used LinkedIn to grow several clients’ businesses, including his own, our MD James shares some guidance on how best to optimise your LinkedIn profile.
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We break down the anatomy of a local search engine results page (or SERP) as seen by a customer looking for a steak restaurant in or around London's Covent Garden. This provides a great opportunity to highlight where a local business is - or at least could be - appearing, and explain the difference between paid and organic local search results.
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If you have a service-based business your website needs to clearly inform, persuade, and encourage prospective clients and customers. Here we explore the essential elements of a service page that can make yours great.
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If you're a small business marketer looking for an affordable, all-in-one social media platform to help you create and schedule content for the likes of Instagram, Facebook, TikTok, Pinterest, LinkedIn, and even your Google Business Profile, then this particular social media platform could be just what you need.
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Discover how to fill your restaurant with eager diners using local SEO strategies, creative marketing tips, and engaging customer experiences. Boost bookings and become the talk of the town.
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Small businesses win when it's obvious why a customer should choose them. That’s your value proposition. Here's how to get yours right.
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