Google Business Profile Q&A: 30+ Ideas Your Local Business Can Use Today

The Google Business Profile (GBP) Q&A feature is one of the most overlooked tools in local SEO. It sits prominently on your profile and influences both customer decisions and local rankings. When used well, Q&A builds trust, removes friction, and drives more enquiries fast.

Google Business Profile Q&A optimisation ideas

In this guide, we’ll show you exactly how to leverage Q&A, including 30+ ready-to-use question ideas you can seed on your local business’s profile, plus best practices to keep everything compliant and effective.

What are Google Business Profile Q&A?

GBP Q&A lets people ask public questions about your business directly on your profile.

Anyone can ask, and anyone can answer, unless you’re actively managing it. That’s why proactive management matters.

The goal: anticipate common questions, publish clear answers in your brand voice, and make it easy for local customers to take the next step.

Why Q&A Matters for Local SEO

• Improves conversion: Clear answers reduce hesitation and increase calls, messages, and bookings.

• Adds fresh, keyword-rich content: Naturally includes local intent terms (e.g., “Brixton,” “near Electric Lane,” “open late”).

• Builds trust: Fast, accurate responses signal reliability to both users and Google.

• Surfaces in search: Q&A content can appear on your profile and help you stand out in the Local Pack.

How to Use Q&A the Right Way

• Seed FAQs yourself: Use a personal Google account to post real, helpful questions that your team then answers from the business owner's profile.

• Answer fast: Aim to respond within 24 hours to prevent incorrect community answers.

• Be concise and specific: Include important details (pricing ranges, service areas, access, policies).

• Add local context: Reference areas you serve and nearby landmarks to reinforce relevance.

• Keep it updated: Refresh answers when hours, pricing, or policies change.

• Moderate regularly: Flag inaccurate or inappropriate community answers.

35 Google Business Profile Q&A Ideas To Post Today

Use or adapt the following prompts. We’ve grouped them by category and added examples for common sectors LocalMark serves. Replace [Your Area], [Your Service], and details as needed.

General Operations

• What are your opening hours, and do you offer weekend appointments?

• Do you take walk-ins, or is it appointment only?

• Where are you located, and is there parking nearby?

• Do you offer same-day or next-day appointments?

• Are you accessible for wheelchairs and pushchairs?

• Do you have a direct phone number or WhatsApp for quick enquiries?

• Do you serve customers outside [Your Area], e.g., [Neighbouring Areas]?

• What payment methods do you accept? (Card, contactless, cash, online)

• Do you offer emergency call-outs or out-of-hours support? (Trades/medical)

• Is there a waiting area, and do you have Wi-Fi? (Clinics/salons)

Pricing, Quotes, and Offers

• How do I get a quote, and how quickly can you provide one?

• Do you offer free consultations or assessments?

• Do you have fixed packages or pay-as-you-go options? 14) Do you run seasonal offers or new customer discounts?

• What’s included in the price, and are there any additional fees?

Bookings and Policies

• How can I book - online, by phone, or via your website?

• What’s your cancellation or rescheduling policy?

• How far in advance should I book for weekends?

• Do you take deposits for bookings?

• Can I book multiple services during a single visit?

Health, Safety, and Credentials

• What qualifications and certifications do your team members hold?

• What steps do you take for cleanliness and hygiene?

• Are your staff DBS-checked? (Education/childcare/health)

• Are you insured,, and what does it cover? (Trades/professional services)

• Do you follow any industry standards or guidelines?

Service-Specific Examples by Sector

Trades (Plumbers, Electricians, Builders)

• Do you handle small jobs like leaks or socket replacements?

• What areas of [Your City] do you cover for call-outs?

• Can you supply materials or should we source our own?

• Do you provide guarantees or warranties on your work?

• Do you offer landlord safety certificates and compliance checks?

Health & Wellness (Clinics, Massage, Nutrition, Yoga)

• Do you offer evening or weekend appointments for working professionals?

• Can I book a trial session or initial assessment?

• Do you have female/male practitioners available on request?

• Do you create personalised plans for specific goals (e.g., back pain, stress, weight management)?

• Is there on-site changing or shower facilities? (Gyms/yoga studios)

Bonus ideas you can rotate in:

• “Do you offer gift vouchers?” (Great for salons, spas, wellness)

• “Do you provide on-site services at homes or offices?” (Physio, massage, trades)

• “Do you work with local businesses for corporate rates?” (Fitness, catering, professional services)

• “Is your venue pet-friendly?” (Cafes, retail)

• “Do you have step-free access and accessible toilets?” (Venues/clinics)

Best-Practice Answer Templates

Keep answers short, direct, and action-oriented. Here are a few templates you can adapt.

Template: Hours and Bookings

“Thanks for your question. We’re open Mon–Fri 9–6 and Sat 9–2. You can book online, call us on [Number], or message us. Same-day slots are often available—please call for the fastest response.”

Template: Parking and Access

“We’re at [Address] near [Landmark]. Paid parking is available on [Street/Car Park] and we’re a 2-minute walk from [Station]. Step-free access is available—if you need assistance, call before you arrive.”

Template: Pricing and Quotes

“We offer free, no-obligation quotes. Most jobs are priced after a quick assessment—send a photo via WhatsApp or book a site visit. Transparent pricing, no hidden fees.”

Template: Service Area

“We primarily serve [Primary Area] and surrounding neighbourhoods, including [Area 1], [Area 2], and [Area 3]. For jobs further afield, contact us and we’ll advise on availability.”

Template: Credentials

“Our team includes [Role/Qualification], fully insured and compliant with [Relevant Standards]. We’re happy to share documentation upon request.”

How to Seed Your Q&A Properly

• Use a personal Google account to post authentic questions that customers regularly ask.

• Answer from your verified business owner account so the “Owner” badge appears next to your response.

• Space out posts over several days to make them appear more natural.

• Upvote your official answers so they appear first.

• Monitor new questions on a weekly basis and set alerts for notifications.

Local Optimisation Tips

• Include local keywords naturally: “serving Brixton, Stockwell, and Herne Hill.”

• Reference landmarks when helpful: “2 minutes from Brixton Station on Electric Lane.”

• Link to relevant pages: appointment booking, pricing, services, FAQs. Keep links short and relevant.

• Use consistent NAP details (name, address, phone) that match your website and citations.

Compliance and Pitfalls to Avoid

• Don’t stuff keywords unnaturally; keep it readable.

• Don’t ignore community answers—correct inaccuracies promptly.

• Don’t share sensitive information in answers (e.g., client details).

• Don’t leave outdated policies live—update when anything changes.

Need some help?

We optimise Google Business Profiles for local visibility every day: structuring Q&A, writing high-converting answers, and aligning with wider local SEO strategies. If you’d like some help marketing your local business, book an intro call with one of our experts today.