LocalMark | Local SEO service
0

Local Marketing Insights

Insights, tips and guidance from your local marketing & SEO experts

How Do Location Landing Pages Help in SEO?

Map showing how location pages can help in local seo

If you serve customers in multiple towns, boroughs, or neighbourhoods, you’ve probably wondered how to show up in more than one place on Google. That’s exactly where location landing pages come in.

Done properly, these location pages help search engines understand where you operate, help potential customers feel confident you’re local to them, and most importantly help turn visibility into real leads (calls, form completions, walk-ins, and email enquiries). Because rankings on their own are mostly vanity if they don’t create revenue.

At LocalMark (Brixton, London), we build location landing pages as part of a wider local SEO strategy designed to generate enquiries - not just “nice” positions in the map pack.

What is a location landing page?

A location landing page is a dedicated page on your website targeting a specific service area, such as:

  • /plumber-brixton/

  • /electrician-leicester/

  • /accountant-colchester/

It’s different from your main service page because it’s tailored to one location: local proof, local FAQs, local internal links, and a clear call to action for people in that area.

7 ways location landing pages can help SEO (and lead generation)

1. They expand your local keyword coverage

People don’t just search “plumber”—they search “plumber in Brixton”, “emergency plumber near me”, or “boiler repair Bromley”. A strong location page gives you a relevant place to target those searches without cramming every town name onto one page.

2. They improve relevance for local intent

Google is trying to match searchers with the most relevant result for their location and intent. A page that clearly answers “Do you serve this area?” with specific, useful detail can outperform a generic page, even if your domain is smaller.

3. They create a better user experience (which supports SEO)

If someone lands on a page that mentions their area, explains how you work locally, and makes it easy to contact you, they’re more likely to stay, click, and enquire. That engagement sends positive signals and—more importantly—creates business.

4. They help you build a clean site structure

Location pages can sit under a logical structure, for example:

  • /services/boiler-repair/

  • /locations/brixton/boiler-repair/

This helps both users and search engines understand your site, and it makes internal linking (and future content growth) much easier.

5. They support internal linking and topical authority

When you link between:

  • your core service pages,

  • your location pages,

  • supporting blog content (guides, FAQs, case studies),

you build a stronger “topic cluster.” Over time, this can improve rankings across multiple related terms.

6. They can strengthen your E-E-A-T with local proof

A high-performing location page isn’t just rewritten text with a place name swapped in. It includes local proof, such as:

  • photos from jobs (where appropriate)

  • testimonials from customers in that area

  • case studies

  • service-area specifics (parking, access, response times)

That kind of detail increases trust—and trust drives enquiries.

7. They help you measure what matters: leads

A key benefit of location pages is the ability to track them. You can measure:

  • which areas generate calls and form fills

  • which pages convert best

  • where to invest next (SEO, Google Ads, or both)

This matters because rankings without leads are vanity. Local SEO should be judged by ROI.

Best practices: what to include on a location landing page

To keep pages useful (and avoid thin/duplicate content), include:

  • A clear H1 like “Boiler Repair in Brixton”

  • A short intro that speaks to local needs

  • Services offered in that area (bullets work well)

  • Local FAQs, including pricing, availability, and response times

  • Trust signals: reviews, accreditations, guarantees (only if true)

  • A map/service area description (no need to embed a map on every page)

  • Strong CTAs: click-to-call, enquiry form, email link

  • Internal links to relevant service pages and guides

Common mistakes to avoid

  • Copy/paste pages with only the town name changed

  • Targeting areas you don’t genuinely serve

  • Forgetting CTAs (a ranking that doesn’t convert is wasted)

  • Creating dozens of pages before you have the content quality to support them

Should you use location landing pages alongside Google Ads?

Often, yes. SEO is a long-term play, while Google Ads (PPC) can generate enquiries quickly, especially for high-intent searches.

A strong approach is:

  • Use location landing pages as dedicated destinations for PPC campaigns

  • Track calls/forms per area

  • Use the conversion data to refine both your SEO and your ad targeting

Final thought: build pages for people, measure success in leads

Location landing pages can be one of the most effective ways to grow local visibility across multiple areas—but only when they’re built to help real customers take action.

If you want location pages that don’t just rank, but generate calls, walk-ins, and email enquiries, book an intro call with our experts to identify your best opportunities, and map out a local SEO plan focused on ROI.

James Vanderzee