Local SEO Case Studies > Haulage & Logistics (Hampshire, UK)
Outcome highlights
Objective: Expand search visibility and enquiries for haulage, storage, and rework, in the Southampton and Portsmouth area.
Results
+48% organic traffic in 90 days;
10+ qualified new client enquiries per month;
£27k single rework project booked within just 8 weeks of the new website launch.
About the client
Our client is a family-run third-party logistics (haulage, warehousing, and rework) specialist located near the UK ports of Southampton and Portsmouth.
Known for dependable, safe operations and flexible service, they provide end‑to‑end haulage, storage, and rework solutions for quality‑focused customers.
Their objectives
1. Increase high‑intent enquiries from Southampton/Portsmouth and nearby port areas,
2. Clearly communicate full service offering and quality standards online,
3. Build a measurable pipeline quickly while organic visibility grows.
Their challenges
Our client’s existing website didn’t accurately reflect their brand, breadth of services, or high-quality standards.
They also had very low visibility across Google and Bing for high‑intent, service-related local search terms such as “haulage firm southampton”, “warehousing near me”, and “rework service near southampton”.
They also needed short‑term lead flow while organic SEO efforts were ramped up.
How we delivered results for this logistics firm
To achieve our logistic client’s objectives we agreed and delivered a scope of work including website redesign, Google Business Profile optimisation, local SEO, local citations, localised Google Ads, and reputation support…
VALUE PROPOSITION REFINED
Established ideal client profiles
Refined core value proposition, and added strong proof points
Website redesign and build (Squarespace)
New site architecture, sector/service pages, clear calls to action
Set up conversion tracking set up for enquiries and quote requests
Google Business Profile optimisation
Optimised services and business description with keyword‑rich descriptions
Updated photos and added Q&A
Weekly updates
Local SEO
Created service, location and audience landing pages
Conducted on‑page SEO, internal linking, and added LocalBusiness schema
Ongoing website blog creation and optimisation support
LOCAL Citation-building
Ensured NAP consistency across key local directories
Built new citations in local directories
Google Ads (localised PPC)
Campaigns for haulage, storage, and rework with tight location targeting
Match type control, negatives to filter low‑intent searches
Call and form conversion tracking, budget split testing
Reputation support
Review prompts and guidance to grow rating and volume
Added a showcase of their very best reviews to their website
Our results
We delivered a positive ROI on their total marketing investment within less than 2 months…
Revenue: £27,000 in rework projects within 2 months of website launch
Lead flow: 10+ qualified enquiries each month across haulage, storage, and rework
Traffic: +48% organic sessions in first 90 days; +42% overall site sessions
Visibility: Significant ranking improvements across priority local terms, including:
“haulage company southampton”
“logistics company southampton”
“warehousing southampton”
“container rework southampton”
“transport and storage southampton”
Engagement: +35% increase in call clicks from GBP; +28% form submissions
Client feedback: The website better reflects the brand and service quality, with a clearer user journey, and is generating enquiries and revenue.
Client feedback
We asked our client to share their experience of working with us on their haulage and logistics marketing. Here’s what they had to say…
What challenges were you facing before working with us?
Established in 2003, we’ve grown largely through retention and referrals.
But to expand, we needed a website that truly represented our service and standards - and a plan to attract more of the right enquiries.
We knew a new website alone wouldn’t deliver growth, so we asked LocalMark to rebuild the site and to help drive new customer leads with local SEO and Google Ads.
What have you achieved since working with us?
Feedback on our new website has been very positive, traffic is up, and most importantly, we’re seeing a steady stream of new enquiries across haulage, storage and rework.
Within just a couple of months, we booked £27,000 in rework from a single new client.
What our client said…
“We were nervous about investing in a new website and digital marketing, but LocalMark made the process clear at every step. Following early success, we’re continuing to see a positive return on investment with consistent monthly enquiries. We’ve been impressed at how highly collaborative and focused on outcomes you’ve been.”
Ready to talk marketing for your transport or storage business?
We connect haulage, warehousing and logistics businesses with local customers. Through local SEO, Google Ads, and more, we increase visibility and generate qualified enquiries for your transport and storage services. To find out more, book a free intro call today…